What helped though was that the agency producer we were working with was great, we could discuss with her the most effective ways to get the things done well. It was a crazy race with the challenge of keeping everything organized and on time, without compromising the creativity and animation quality. What were your most challenging projects, and why?įor one multi-platform campaign we had to create ten TV spots, as well as animation for the web and illustrations for print while working with an extremely tight schedule and adjusting to continuous script changes. Being an animator doesn’t have any magical “aura” except the one you may feel during the work process. Whatever that is, it has to have the power to motivate you through the very long work hours, which is more likely if it has to do with doing it (which can last weeks or months) than the time of broadcast/screening (which lasts a moment). What advice would you give to aspiring animators?Ĭonsider what exactly about animation makes you want to get into it. Generally it’s good when talent, motivation and high work ethics show. We then look for the best skill level and best fit with the specific production requirements. We may occasionally hire an additional person or two on a freelance basis for some help with the various creative and technical aspects of a production. Since we focus on relatively small scale projects we rarely need more people. What skills/qualities does your firm seek out when hiring new employees? One thing is that we only take the projects we feel we can contribute to creatively, and another is that we have maintained great relationships with all our clients-–so we know we make ourselves happy and the people we work with happy. Well, it differs from person to person, I guess. One of the unfortunate things about animation is how much work it takes to make. One of the best things is being able to, in a way, breathe life into something, feeling it take shape, energy and a believable personality as if on its own.Īmong your firm's achievements, which one(s) are you the most proud of? What are the best and worst aspects about working in the animation field? Unknown (same as the future of everything else) What led us to have such focus is our desire to do creative work, which is less possible when working on large productions (such as TV series, for example) where freshness of ideas often falls a victim to procedural and formulaic thinking.įill in the blank: The future of animation is _. What is your firm's focus within animation and what led your firm to have such a focus?ĭancing Line specializes in 2D character animation from concept to completion, focusing on small- to medium-scale productions such as TV commercials, educational videos, animated title sequences, and music videos. The network of artists that Anik hand-picked to be part of the studio was crucial in building a successful reputation for the relatively-new studio, a process that has paid off in spades.Īnik recently sat down with us to discuss what it takes to be successful in the industry as an individual, entrepreneur and business owner: For the last three years Anik has been the Founder and Animation Director for Dancing Line, a studio that found its success by creating “animation with feeling”.ĭancing Line's expressive 2D animation infuse Anik's decade of experience, spirit and personality into professional-grade animation for small-scale productions. This lucky 'bug' led to one of Anik's greatest successes, Dancing Line Productions. After 12 years producing high-quality animations for various studios around the country Anik Rosenblum got the entrepreneurial bug.
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